Test Bank for Principles of Marketing 15th Edition Kotler Armstrong 0133084043 9780133084047

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Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

Language: English
ISBN-13: 978-0133084047
ISBN-10: 0133084043

Author: Philip T.Kotler, Gary Armstrong

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