Test Bank for Principles of Marketing 17th Edition Kotler Armstrong 013449251X 9780134492513

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Help readers learn how to create value through customer connections and engagement

In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

Language: English
ISBN-13: 978-0134492513
ISBN-13: 9780134492513
ISBN-10: 013449251X

Author: Philip T.Kotler, Gary Armstrong

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