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Launching a small business start-up is challenging. Students have big visions and great ideas, but they may not be sure what their next steps are. As Scott Belsky, co-founder of Behance, puts it, “It’s not about ideas. It’s about making ideas happen.” How do your students put their visions and ideas into action? Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition, helps students organize their thought processes by building business plans step-by-step, turning ideas into achievable goals. Through Action Steps, Checklists, Opening Windows, and Case Studies, students receive a complete coverage of what it takes to develop a business plan while diving into the mindset of an entrepreneur. Students will learn about the successes and failures that many entrepreneurs have experienced, providing them with real-world context all the while learning how to apply this knowledge to their own plans. Small Business: An Entrepreneur’s Plan, 7th Enhanced Canadian Edition, is the roadmap to building a business plan and will help your students develop the tools needed to achieve that next level of success!

Language: English
ISBN-10: 0176703470
ISBN-13: 978-0176703479
ISBN-13: 9780176703479

Author: Ron Knowles, Chris Castillo

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Table of Content:

Chapter 1: Your Great Adventure: Exploring Your Options
Chapter 2: Spotting Trends and Opportunities
Chapter 3: Positioning Yourself as an Entrepreneur for Market Opportunities
Chapter 4: Profiling Your Target Customer
Chapter 5: Learning from the Competition: Your Competitive Intelligence
Chapter 6: Marketing: Pricing and Promoting Your Product or Service
Chapter 7: Marketing: Distribution and Location
Chapter 8: Legal Concerns
Chapter 9: Risk Management Issues
Chapter 10: The Power of Numbers
Chapter 11: Financing Your Business
Chapter 12: Building and Managing a Winning Team
Chapter 13: Buying a Business
Chapter 14: Buying a Franchise or Franchising Your Business
Chapter 15: Pulling the Plan Together

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