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Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
Language: English
ISBN-10: 1259384071
ISBN-13: 978-1259384073
ISBN-13: 9781259384073
Author: Frank Rothaermel
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Test Bank for Strategic Management 2nd Edition Rothaermel 1259384071 9781259384073
Table of Content:
Part One: Strategy Analysis
Chapter 1: What Is Strategy, and Why Is It Important?
Chapter 2: Strategic Leadership: Managing the Strategy Process
Chapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic Groups
Chapter 4: Internal Analysis: Resources, Capabilities, and Core Competencies
Chapter 5: Competitive Advantage, Firm Performance, and Business Models
Part Two: Strategy Formulation
Chapter 6: Business Strategy: Differentiation, Cost Leadership, and Integration
Chapter 7: Business Strategy: Innovation and Entrepreneurship
Chapter 8: Corporate Strategy: Vertical Integration and Diversification
Chapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic Alliances
Chapter 10: Global Strategy: Competing Around the World
Part Three: Strategy Implementation
Chapter 11: Organisational Design: Structure, Culture, and Control
Chapter 12: Corporate Governance and Business Ethics
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