Test Bank for Contemporary Business 15th Edition by Boone and Kurtz ISBN 1118291980 9781118291986
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Product Details:
Language: English
ISBN-10: 1118291980
ISBN-13: 978-1118291986
ISBN-13: 9781118291986
Author: Louis E. Boon and David L. Kurtz
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Table of Content:
| PART 1 Business in a Global Environment 2
Chapter 1 The Changing Face of Business 2 Chapter 2 Business Ethics and Social Responsibility 30 Chapter 3 Economic Challenges Facing Contemporary Business 64 Chapter 4 Competing in World Markets 96 PART 2 Starting and Growing Your Business 132 Chapter 5 Forms of Business Ownership and Organization 132 Chapter 6 Starting Your Own Business: The Entrepreneurship Alternative 168 PART 3 Management: Empowering People to Achieve Business 200 Chapter 7 Management, Leadership, and the Internal Organization 200 Chapter 8 Human Resource Management: From Recruitment to Labor Relations 230 Chapter 9 Top Performance through Empowerment, Teamwork, and Communication 260 Chapter 10 Production and Operations Management 288 PART 4 Marketing Management 320 Chapter 11 Customer-Driven Marketing 320 Chapter 12 Product and Distribution Strategies 354 Chapter 13 Promotion and Pricing Strategies 390 PART 5 Managing Technology and Information 428 Chapter 14 Using Technology to Manage Information 428 PART 6 Managing Financial Resources 456 Chapter 15 Understanding Accounting and Financial Statements 456 Chapter 16 The Financial System 488 Chapter 17 Financial Management 520 People Also Search:contemporary business 15th edition contemporary business 15th edition bryant contemporary business 15th edition pdf contemporary business edition 15th test bank contemporary business 15th pdf |