Solution Manual for Integrated Advertising Promotion and Marketing Communications 7th Edition Clow 0133866335 9780133866339

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Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations.

Language: English
ISBN-10: 0133866335
ISBN-13: 978-0133866339
ISBN-13: 9780133866339

Author: Kenneth E. Clow , Donald E. Baack

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Table of Content:

Part One THE IMC FOUNDATION

1. Integrated Marketing Communications

2. Brand Management

3. Buyer Behaviors

4. The IMC Planning Process

Part Two IMC ADVERTISING TOOLS

5. Advertising Campaign Management

6. Advertising Design

7. Traditional Media Channels

Part Three IMC MEDIA TOOLS

8. Digital and Alternative

9. Social Media

10. Alternative Marketing

Part Four IMC PROMOTIONAL TOOL

11. Database and Direct Response Marketing and Personal Selling

12. Sales Promotion

13. Public Relations and Sponsorship Programs

Part Five IMG ETHICS, REGULATION, AND EVALUATION

14. Relations and Ethical Concerns

15. Evaluating an Integrated Marketing Program

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