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Table of Content:
Part I Some Preliminaries
1.Managers, Profits, and Markets
2.Demand, Supply, and Market Equilibrium
3.Marginal Analysis for Optimal Decisions
4.Basic Estimation Techniques
Part II Demand
Analysis
5.Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
6.Elasticity and Demand
7.Demand Estimation and Forecasting
Online Appendix 2: Estimating and
Forecasting Industry Demand for Price-Taking Firms
Part III Production and Cost Analysis
8.Production and Cost in the Short Run
9.Production and Cost in the Long Run
10.Production and Cost Estimation
Online Appendix 3: Linear Programming
Part IV Profit-Maximization in Various Market Structures
11.Managerial Decisions in Competitive Markets
12.Managerial Decisions for Firms with Market Power
13.Strategic
Decision Making in Oligopoly Markets
Part V Advanced Topics in Managerial Economics
14.Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
15.Decisions under Risk and Uncertainty
16.Government Regulation of Business
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