Test Bank for Marketing for Tourism Hospitality and Events A Global and Digital Approach 1st Edition Hudson 1473926645 9781473926646

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Product Details:

Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services.

Language: : English
IISBN-10: 1473926645
ISBN-13: 978-1473926646
ISBN-13: 9781473926646

Author: Simon Hudson, Louise Hudson

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Table of Content:

Chapter 1: Today’s Marketing Environment
Chapter 2: Understanding Today’s Consumer
Chapter 3: Digital Marketing
Chapter 4: The Marketing Plan
Chapter 5: The Tourism and Hospitality Product
Chapter 6: Pricing
Chapter 7: Distribution
Chapter 8: The Role of Advertising and Sales Promotions
Chapter 9: Public Relations and Personal Selling
Chapter 10: The Role of Customer Service in Marketing
Chapter 11: Marketing Research
Chapter 12: Tourism Marketing Ethics

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