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Product Details:
Language: English
ISBN-10: 0132721996
ISBN-13: 978-0132721998
ISBN-13: 9780132721998
Author: Ricky W. Griffin, Ronald J. Ebert , Frederick A. Starke , George Dracopoulos and Melanie D. Lang
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Table of Content:
Part One Introducing the Contemporary Business World
1 Understanding the Canadian Business System
2 Understanding the Environments of Business
3 Conducting Business Ethically and Responsibly
4 Understanding Entrepreneurship, Small Business, and New Venture Creation
5 Understanding International Business
Part Two The Business of Managing
6 Managing the Business Enterprise
7 Organizing the Business Enterprise
8 Managing Human Resources
9 Understanding Labour–Management Relations
10 Motivating and Leading Employees
Part Three Managing Operations and Information
11 Producing Goods and Services
12 Increasing Productivity and Quality
13 Understanding Information Systems and Communication Technology
14 Understanding Accounting Issues
Part Four Managing Marketing
15 Understanding Marketing Processes and Consumer Behaviour
16 Developing and Promoting Goods and Services
17 Pricing and Distributing Goods and Services
Part Five Managing Financial Issues
18 Understanding Money and Banking
19 Understanding Securities and Investments
20 Financial Decisions and Risk Management
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