Test Bank for MM 3rd Edition Iacobucci 113319060X 9781133190608

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The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that’s proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.

Language: : English
ISBN-10: 113319060X
ISBN-13: 978-1133190608
ISBN-13: 9781133190608

Author: Dawn Iacobucci

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Solution Manual for MM 3rd Edition Iacobucci 113319060X 9781133190608

Table of Content:

PART I: MARKETING STRATEGY.
1. Why is Marketing Management Important?
2. Customer Behavior.
3. Segmentation.
4. Targeting.
5. Positioning.
PART II: PRODUCT POSITIONING.
6. Goods and Services.
7. Brands.
8. New Products.
PART III: POSITIONING VIA PRICE, PLACE, PROMOTION.
9. Pricing.
10. Channels of Distribution and Logistics.
11. Advertising Messages and Marketing Communications.
12. Integrated Marketing Communications and Media Choices.
13. Social Media.
PART IV: POSITIONING: ASSESSMENT THROUGH THE CUSTOMER LENS.
14. Customer Satisfaction and Customer Relationships.
15. Marketing Research Tools.
PART V: CAPSTONE.
16. Marketing Strategy.
17. Marketing Plans.

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