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Product Details:
Language: English
ISBN-10: 1337144770
ISBN-13: 978-1337144773
ISBN-13: 9781337144773
Author: Carol M. Lehman and Debbie D. DuFrene
Table of Content:
Brief Contents
Contents
Part 1: Communication Foundations
Ch 1: Establishing a Framework for Business Communication
1-1: Value of Communication
1-2: The Communication Process
1-3: Communicating within Organizations
1-4: Contextual Forces Influencing Business Communication
Study Tools 1
Ch 2: Focusing on Interpersonal and Group Communication
2-1: Behavioral Theories That Impact Communication
2-2: Nonverbal Communication
2-3: Listening as a Communication Skill
2-4: Group Communication
2-5: Meeting Management
Study Tools 2
Part 2: Communication Analysis
Ch 3: Planning and Decision Making
3-1: Step 1: Consider the Applicable Contextual Forces
3-2: Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
3-3: Step 3: Envision the Audience
3-4: Step 4: Adapt the Message to the Audience’s Needs and Concerns
3-5: Step 5: Organize the Message
Study Tools 3
Ch 4: Preparing Written Messages
4-1: Effective Sentences and Coherent Paragraphs
4-2: Revise to Grab Your Audience’s Attention
4-3: Improve Readability
4-4: Proofread and Revise
Study Tools 4
Part 3: Communication through Voice and Digital Messages
Ch 5: Communicating Electronically
5-1: Appropriate Use of Technology
5-2: Electronic Mail Communication
5-3: Web Page Communication and Social Media
5-4: Voice and Wireless Communication
5-5: Technology and the Future
Study Tools 5
Ch 6: Delivering Good- and Neutral-News Messages
6-1: Deductive Organizational Pattern
6-2: Good-News Messages
6-3: Routine Claims
6-4: Routine Requests
6-5: Routine Messages about Orders and Credit
6-6: Procedural Messages
Study Tools 6
Ch 7: Delivering Bad-News Messages
7-1: Choosing an Appropriate Channel and Organizational Pattern
7-2: Developing a Bad-News Message
7-3: Refusing a Request
7-4: Denying a Claim
7-5: Denying Credit
7-6: Delivering Constructive Criticism
7-7: Communicating Negative Organizational News
Study Tools 7
Ch 8: Delivering Persuasive Messages
8-1: Persuasion Strategies
8-2: Sales Messages
8-3: Persuasive Requests
Study Tools 8
Part 4: Communication through Reports and Business Presentations
Ch 9: Understanding the Report Process and Research Methods
9-1: Characteristics of Reports
9-2: Basis for Reports: The Problem-Solving Process
9-3: Selecting a Method of Gathering Information
9-4: Collecting and Organizing the Data
9-5: Arriving at an Answer
Study Tools 9
Ch 10: Managing Data and Using Graphics
10-1: Communicating Quantitative Information
10-2: Using Graphics
10-3: Types of Graphic Aids
10-4: Including Graphics in Text
Study Tools 10
Ch 11: Organizing and Preparing Reports and Proposals
11-1: Parts of a Formal Report
11-2: Organization of Formal Reports
11-3: Choosing a Writing Style for Formal Reports
11-4: Short Reports
11-5: Proposals
Study Tools 11
Ch 12: Designing and Delivering Business Presentations
12-1: Planning an Effective Business Presentation
12-2: Organizing the Content
12-3: Designing Compelling Presentation Visuals
12-4: Refining Your Delivery
12-5: Adapting to Alternate Delivery Situations
Study Tools 12
Part 5: Communication for Employment
Ch 13: Preparing Resumes and Application Messages
13-1: Preparing for the Job Search
13-2: Planning a Targeted Resume
13-3: Preparing Resumes for Print and Electronic Delivery
13-4: Supplementing a Resume
13-5: Composing Application Messages
Study Tools 13
Ch 14: Interviewing for a Job and Preparing Employment Messages
14-1: Understanding Types of Employment Interviews
14-2: Preparing for an Interview
14-3: Conducting a Successful Interview
14-4: Preparing Other Employment Messages
Study Tools 14
Grammar and Usage Appendix
References
Index
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Test Bank for BCOM 8th Edition by Lehman and DuFrene ISBN 1337144770 9781337144773
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