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Product Details:
Language: English
ISBN-10: 0134000099
ISBN-13: 978-0134000091
ISBN-13: 9780134000091
Author: Ronald J. Ebert, Ricky W. Griffin and Frederick A. Starke
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Table of content:
Part 1 Introducing the Contemporary Business World
1. Understanding the Canadian Business System
Chapter Supplement 01- A Brief History of Business in Canada
2. The Environment of Business
3. Conducting Business Ethically and Responsibly
Chapter Supplement 02 – Business Law
4. Entrepreneurship, Small Business, and New Venture Creation
5. The Global Context of Business
Part 2 The Business of Managing
6. Managing the Business Enterprise
7. Organizing the Business Enterprise
8. Managing Human Resources and Labour Relations
9. Motivating, Satisfying, and Leading Employees
Part 3 Managing Operations and Information
10. Operations Management, Productivity, and Quality
11. Understanding Accounting
Chapter Supplement 03 – Using Technology to Manage Information in the Internet and Social Media Era
Part 4 Principles of Marketing
12. Understanding Marketing Principles and Developing Products
13. Pricing, Promoting, and Distributing Products
Part 5 Managing Financial Issues
14. Money and Banking
Chapter Supplement 04 – Managing Your Personal Finances
15. Financial Decisions and Risk Management
Chapter Supplement 05 – Insurance as Risk Management
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