Solution Manual for Consumer Behavior Buying Having and Being Canadian 7th Edition by Solomon White Dahl ISBN 0133958094 9780133958096

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Product Details:

Language: English
ISBN-10: 0133958094
ISBN-13: 978-0133958096
ISBN-13: 9780133958096

Author: Michael R. Solomon, Katherine White, Darren W. Dahl

Table of Content:

Section 1: Consumers in the Marketplace
1. An Introduction to Consumer Behaviour
Section 2: Consumers as Individuals
2. Perception
3. Learning and Memory
4. Motivation and Affect
5. The Self
6. Personality, Lifestyles, and Values
Section 3 Attitude Change and Decision Making
7. Attitudes
8. Attitude Change and Interactive Communications
9. Individual Decision Making
10. Buying and Disposing
Section 4 Consumers in their Social and Cultural Settings
11. Group Influence and Social Media
12. Income, Social Class, and Family Structure
13. Subcultures
14. Cultural Influences on Consumer Behaviour
15. The Creation and Diffusion of Culture

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