Solution Manual for Corporate Communication 6th Edition by Argenti ISBN 0073403172 9780073403175

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Product Details:

Idioma: English

ISBN-10: 0073403172

ISBN-13: 978-0073403175

ISBN-13: 9780073403175

Author: Paul A Argenti 

Table of Content:

Chapter 1: The Changing Environment for Business
Chapter 2: Communicating Strategically
Chapter 3: An Overview of the Corporate Communication Function
Chapter 4: Identity, Image, Reputation, and Corporate Advertising
Chapter 5: Corporate Responsibility
Chapter 6: Media Relations
Chapter 7: Internal Communications
Chapter 8: Investor Relations
Chapter 9: Government Relations
Chapter 10: Crisis Communication

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