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Product Details:
Language: English
ISBN-10: 032478807X
ISBN-13: 978-0324788075
ISBN-13: 9780324788075
Auther: Gary Schneider
Table of Contents:
1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
3. Selling on the Web: Revenue Models and Building a Web Presence.
4. Marketing on the Web.
5. Business-to-Business Strategies: From Electronic Data Interchange to Electronic Commerce.
6. Online Auctions, Virtual Communities, and Web Portals.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Security for Electronic Commerce.
11. Payment Systems for Electronic Commerce.
12. Planning for Electronic Commerce.
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