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Product Details:
Language: English
ISBN-10: 1305867815
ISBN-13: 978-1305867819
ISBN-13: 9781305867819
Author: Gary P. Schneider
Table of Content:
PART I: INTRODUCTION.
1. Introduction to Electronic Commerce.
2. Technology Infrastructure: The Internet and the World Wide Web.
PART II: BUSINESS STRATEGIES FOR ELECTRONIC COMMERCE.
3. Selling on the Web.
4. Marketing on the Web.
5. Business-to-Business Activities: Improving Efficiency and Reducing Costs.
6. Social Networking, Mobile Commerce, and Online Auctions.
7. The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues.
PART III: TECHNOLOGIES FOR ELECTRONIC COMMERCE.
8. Web Server Hardware and Software.
9. Electronic Commerce Software.
10. Electronic Commerce Security.
11. Payment Systems for Electronic Commerce.
PART IV: INTEGRATION.
12. Planning for Electronic Commerce.
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Test Bank for Electronic Commerce 12th Edition by Gary Schneider ISBN 1305867815 9781305867819
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