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Teach your MBA students how to use economics to solve business problems with this breakthrough text. MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 3E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them.
Language: : English
ISBN-10: 1133951481
ISBN-13: 978-1133951483
ISBN-13: 9781133951483
Author: Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike Shor
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Test Bank for Managerial Economics 3rd Edition Froeb McCann Ward Shor 1133951481 9781133951483
Table of Content:
Section 1: Problem Solving and Decision Making
Chapter 1: Introduction: What this Book is About
Chapter 2: The One Lesson of Business
Chapter 3: Benefits, Costs, and Decisions
Chapter 4: Extent (How Much) Decisions
Chapter 5: Investment Decisions: Look Ahead and Reason Back
Section 2: Pricing, Costs, and Profits
Chapter 6: Simple Pricing
Chapter 7: Economies of Scale and Scope
Chapter 8: Understanding Markets and Industry Changes
Chapter 9: Relationships between Industries: The Forces Moving Us toward Long-Run Equilibrium
Chapter 10: Strategy: The Quest to Keep Profit from Eroding
Chapter 11: Foreign Exchange, Trade, and Bubbles
Section 3: Pricing for Greater Profit
Chapter 12: More Realistic and Complex Pricing
Chapter 13: Direct Price Discrimination
Chapter 14: Indirect Price Discrimination
Section 4: Strategic Decision Making
Chapter 15: Strategic GamesCh 16: Bargaining
Section 5: Uncertainty
Chapter 17: Making Decisions with Uncertainty
Chapter 18: Auctions
Chapter 19: The Problem of Adverse Selection
Chapter 20: The Problem of Moral Hazard
Section 6: Organizational Design
Chapter 21: Getting Employees to Work in the Firm’s Best Interests
Chapter 22: Getting Divisions to Work in the Firm’s Best Interests
Chapter 23: Managing Vertical Relationships
Section 7: Wrapping Up
Chapter 24: You Be the Consultant
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