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McGraw-Hill is proud to announce the second Canadian edition of the market-leading text, Methods in Behavioural Research, by Paul C. Cozby and Catherine Rawn, University of British Columbia. This edition welcomes students into the world of behavioural research methods by maintaining a clear writing style and providing relevant and high-interest Canadian examples to help explain concepts. Students are empowered to make-decisions regarding research design through a focus on practice,critical thinking, and application. Researchers and examples from across Canada are highlighted, where relevant, to provide a Canadian perspective and demonstrate the relevance of research methods to our lives.
Language: English
ISBN-10: 1259088464
ISBN-13: 978-1259088469
ISBN-13: 9781259088469
Auther: Paul C.Cozby, Catherine D.Rawn
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Table of Content:
Chapter 1: Scientific Understanding of Behaviour
Chapter 2: Where to Start
Chapter 3: Ethical Research
Chapter 4: Research Design Fundamentals
Chapter 5: Measurement Concepts
Chapter 6: Observational Methods
Chapter 7: Asking People About Themselves: Survey Research
Chapter 8: Experimental Design
Chapter 9: Conducting Studies
Chapter 10: Complex Experimental Designs
Chapter 11: Research Designs for Special Circumstances
Chapter 12: Understanding Research Results: DescribingVariables and Relationships Among Them
Chapter 13: Understanding Research Results: StatisticalInference Basics
Chapter 14: Generalizing Results
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