Solution Manual for Principles of Marketing 15th Edition Kotler Armstrong 0133084043 9780133084047
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Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.
Language: English
ISBN-13: 978-0133084047
ISBN-10: 0133084043
Author: Philip T.Kotler, Gary Armstrong
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Test Bank for Principles of Marketing 15th Edition Kotler Armstrong 0133084043 9780133084047
Table of Content:
1 Marketing Creating And Capturing Customer Value
2 Company And Marketing Strategy Partnering To Build Customer Relationships
3 Analyzing The Marketing Environment
4 Managing Marketing Information To Gain Customer Insights
5 Consumer Markets And Consumer Buyer Behavior
6 Business Markets And Business Buyer Behavior
7 Consumer Driven Marketing Strategy
8 Products, Services, And Brands Building Customer Value
9 New Product Development And Product Life Cycle Strategies
10 Pricing Understanding And Capturing Customer Value
11 Pricing Strategies
12 Marketing Channels Delivering Customer Value
13 Retailing And Wholesaling
14 Communicating Customer Value Integrated Marketing Communications Strategy
15 Advertising And Public Relations
16 Personal Selling And Sales Promotion
17 Direct And Online Marketing Building Direct Customer Relationships
18 Creating Competitive Advantage
19 The Global Marketplace
20 Sustainable Marketing Social Responsibility And Ethics
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