Solution Manual for Public Relations Cases 9th Edition Hendrix Hayes Kumar 1111344426 9781111344429

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Product Details:

Primarily using Public Relations Society of America award-winning cases, PUBLIC RELATIONS CASES, Ninth Edition, presents a clear theoretical grounding in the major areas of public relations. Using the ROPE process model (Research, Objectives, Programming, and Evaluation), the authors keep students focused on the strategic elements of exemplary communications campaigns.

Language: English
ISBN-10: 1111344426
ISBN-13: 978-1111344429
ISBN-13: 9781111344429

Author:  Jerry A.Hendrix, Darrell C.Hayes, Pallavi Damani Kumar

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Table of Content:

Part I: Solving Public Relations Problems
Ch 1: Public Relations in Action
Ch 2: A Public Relations Process

Part II: Reaching Major Audiences
Ch 3: Media Relations
Ch 4: Social Media
Ch 5: Internal Communications
Ch 6: Community Relations
Ch 7: Public Affairs and Government Relations
Ch 8: Investor and Financial Relations
Ch 9: Consumer Relations
Ch 10: International Public Relations
Ch 11: Relations with Special Publics

Part III: Emergency Public Relations
Ch 12: Crisis Communication

Part IV: Integrated Marketing Communications
Ch 13: Integrated Marketing Communications

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