Solution Manual for Public Relations Practices 8th Edition Center Jackson Smith Stansberry 0133127648 9780133127645

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Product Details:

MARKET: Directed primarily toward undergraduate marketing college/university majors, this text also provides practical content to current and aspiring industry professionals.

Language: English
ISBN-10: 0133127648
ISBN-13: 978-0133127645
ISBN-13: 9780133127645

Author:  Allen H.Center, Patrick Jackson, Stacey Smith, Frank Stansberry

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Table of Content:

1. The Purposes of Public Relations
2. How Public Relations Deals with Problems and Opportunities
3. Employee Relations
4. Community Relations
5. Investor Relations
6. Consumer Relations
7. Media Relations
8. Public Issue Campaigns and Debates
9. Crisis Management
10. Standards, Ethics, and Values

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