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Product Details:
PUBLIC RELATIONS WRITING: FORM AND STYLE combines the practical approach of a trade book with the fundamental principles and theories of Public Relations to provide you with the essential techniques and methods needed to write with understanding and purpose.
Language: English
ISBN-10: 1133307310
ISBN-13: 978-1133307310
ISBN-13: 9781133307310
Author: Doug Newsom, Jim Haynes
public relations writing form and style pdf
public relations writing form and style 11th edition
public relations writing form and style 11th edition pdf
public relations writing form and style 10th edition pdf
Table of Content:
Part 1: PR Writing: Role and Responsibility
Ch 1: Public Relations and the Writer
Ch 2: Ethical and Legal Responsibilities of the PR Writer
Ch 3: Persuasion
Part 2: Preparing to Write
Ch 4: Research for the Public Relations Writer
Ch 5: The Public Relations Planning Process
Part 3: Writing Principles
Ch 6: Writing to Clarify and Simplify the Complex: Style and Content
Ch 7: Grammar, Spelling and Punctuation
Part 4: Writing for Social Media and Converged Traditional Media
Ch 8: PR’s Role in Social Media: Monitoring and Participating
Ch 9: Media Kits, Media Pitches, Backgrounders and Columns
Ch 10: Writing for “Traditional” or “Legacy” Media
Part 5: Writing for Select Stakeholders/Publics
Ch 11: Email, Memos, Letters, Proposals and Reports
Ch 12: Crafting Messages for Controlled Media
Ch 13: Newsletters
Ch 14: Magazines and Brochures
Ch 15: Speeches, Presentations and Other Orally Delivered Messages
Part 6: Writing in Turbulent Times
Ch 16: Crisis Communication
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