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Wheelen and Hunger’s class-tested approach to teaching Strategy is brought into sharper focus with a new emphasis on globalization, innovation, and sustainability . This text equips students with the strategic concepts they will need to know as they face the issues that all organizations must build upon to push their businesses forward. For the first time in 30 years, the 14th edition has added two new authors to the text. Alan Hoffman, a major contributor to the 13th edition, is a former textbook author and world-renowned author of strategy business cases, and Chuck Bamford, who was a student of Tom Wheelen and David Hunger back in 1980 at the University of Virginia (McIntire School of Commerce), has authored four other textbooks. They join J. David Hunger and bring a fresh perspective to this extraordinarily well-researched and practically crafted text.MyManagementLab for Strategic Management and Business Policy is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams—resulting in better performance in the course—and provides educators a dynamic set of tools for gauging individual and class progress.
Language: English
ISBN-10: 0133126145
ISBN-13: 978-0133126143
ISBN-13: 9780133126143
Author: Thomas L. Wheelen J. David Hunger Alan N. Hoffman and Chuck Bamford
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strategic management and business policy globalization innovation and sustainability 14th edition
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Table of Content:
PART 1. Introduction to Strategic Management and Business Policy
CHAPTER 1: Basic Concepts of Strategic Management
CHAPTER 2: Corporate Governance
CHAPTER 3: Social Responsibility and Ethics in Strategic Management
PART 2. Scanning the Environment
CHAPTER 4: Environmental Scanning and Industry Analysis
CHAPTER 5: Internal Scanning: Organizational Analysis
PART 3. Strategy Formulation
CHAPTER 6: Strategy Formulation: Situation Analysis and Business Strategy
CHAPTER 7: Strategy Formulation: Corporate Strategy
CHAPTER 8: Strategy Formulation: Functional Strategy and Strategic Choice
PART 4. Strategy Implementation and Control
CHAPTER 9: Strategy Implementation: Organizing for Action
CHAPTER 10: Strategy Implementation: Staffing and Directing
CHAPTER 11: Evaluation and Control
PART 5. Introduction to Case Analysis
CHAPTER 12: Suggestions for Case Analysis
PART 6. Cases in Strategic Management
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