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Designed for the Strategic Management course, Strategic Management: Concepts and Tools for Creating Real World Strategy by Jeff Dyer, Paul Godfrey, Robert Jensen, and David Bryce will make your life easier. This text delivers an insightful and concise introduction to the concepts of strategy with a strong mix of professional applications drawing on the authors’ personal experiences. Acting as consultants for your classroom, the authors developed this product in a manner that helps to spark ideas, fuel creative thinking and discussion, and introduce innovative learning technologies that aids students. This text is an unbound, three hole punched version.
Language: English
ISBN-10: 0470937386
ISBN-13: 978-0470937389
ISBN-13: 9780470937389
Author: Jeffrey H.Dyer, Paul Godfrey, Robert Jensen and David Bryce
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Table of Content:
Section I. Overview
Chapter 1: What is Strategy?
Section II: External Environment
Chapter 2: External Environment Analysis: Opportunities and Threats
Section III: The Nature of Business Unit Competitive Advantage
Chapter 3: Internal Analysis: Finding a Firms Resources and Capabilities
Chapter 4: Cost Advantage
Chapter 5: Differentiation Advantage
Section IV: Corporate Level Strategies
Chapter 6: Corporate Strategy
Chapter 7: Vertical Integration and Outsourcing
Chapter 8: Strategic Alliances (Cooperative Strategies)
Chapter 9: International Strategies
Section V: Strategy in Dynamic Environments
Chapter 10: Innovative Strategies and Business Models
Chapter 11: Competitor Interaction
Section VI: Making and Implementing Strategy
Chapter 12: Strategy Implementation
Chapter 13: Corporate Governance and Ethics
Chapter 14: Strategy and Social Value Organizations
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