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Product Details:
Language: English
ISBN-10: 1259694518
ISBN-13: 978-1259694516
ISBN-13: 9781259694516
Author: Peter Cardon
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Table of Content:
Part One: Introduction to Business Communication
Chapter 1: Establishing Credibility
Part Two: Principles of Interpersonal Communication
Chapter 2: Interpersonal Communication and Emotional Intelligence
Chapter 3: Team Communication and Difficult Conversations
Chapter 4: Communicating Across Cultures
Part Three: Principles for Business Messages
Chapter 5: Creating Effective Business Messages
Chapter 6: Improving Readability with Style and Design
Chapter 7: E-mail and Other Traditional Tools for Business Communication
Chapter 8: Social Media for Business Communication
Part Four: Types of Business Messages
Chapter 9: Routine Business Messages
Chapter 10: Persuasive Messages
Chapter 11: Bad-News Messages
Part Five: Reports and Presentations
Chapter 12: Research and Business Proposals and Planning for Business Proposals
Chapter 13: Completing Business Proposals and Business Reports
Chapter 14: Planning Presentations
Chapter 15: Delivering Presentations
Chapter 16: Employment Communication
Appendixes:
Appendix A: Punctuation, Number Usage, and Grammar
Appendix B: Formatting for Letters and Memos
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