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Product Details:

Language: English
ISBN-10: 0133863301
ISBN-13: 978-0133863307
ISBN-13: 978-0133863307

Author: Barbara G. Shwom, Lisa Gueldenzoph Snyder

Table of Content:

PART 1. UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
1 Developing Your Professional Presence
2 Working with Others: Interpersonal, Intercultural, and Team Communication
3 Managing the Communication Process: Analyzing, Composing, Evaluating
PART 2. DELIVERING EFFECTIVE MESSAGES
4 Communicating Routine Messages and Building Goodwill
5 Communicating Persuasive Messages
6 Communicating Bad News
7 Communicating through Social Media
PART 3. RESEARCHING, PROPOSING, REPORTING, AND PRESENTING
8 Finding and Evaluating Business Information
9 Preparing Persuasive Business Proposals
10 Preparing Business Reports
11 Preparing and Delivering Business Presentations
PART 4. PERSUADING AN EMPLOYER TO HIRE YOU
12 Communicating Your Professional Brand: Social Media, Résumés, and Cover Letters

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