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Product Details:

Language: English

ISBN-10: 0133138224

ISBN-13: 978-0133138221

ISBN-13: 9780133138221

Author: Ronald J. Ebert , Ricky W. Griffin , Frederick A. Starke, George Dracopoulos

Relate Product:

Solution Manual for Business Essentials Canadian 7th Edition by Ebert Griffin Starke and Dracopoulos ISBN 0133138224 9780133138221

Table of Content:

PART ONE     Introducing the Contemporary Business World

Chapter 1      Understanding the Canadian Business System

Supplement 1        A Brief History of Business in Canada        (brief)

Chapter 2      The Environment of Business

Chapter 3      Conducting Business Ethically and Responsibly

Supplement 2        Business Law  (full)

Chapter 4      Entrepreneurship, Small Business, and New Venture Creation

Chapter 5      The Global Context of Business

Crafting a Business Plan: Part 1

CBC Video Case: Posilight

CBC Video Case: Making Money by Going Green?

PART TWO    The Business of Managing

Chapter 6      Managing the Business Enterprise

Chapter 7      Organizing the Business Enterprise

Chapter 8      Managing Human Resources and Labour Relations

Chapter 9      Motivating, Satisfying, and Leading Employees

Crafting a Business Plan: Part 2(a) and (b)

CBC Video Case: Nail Salons

CBC Video Case: Clash of the Co-workers

PART THREE    Managing Operations and Information

Chapter 10   Operations Management, Productivity, and Quality

Chapter 11   Understanding Accounting

Supplement 3        Using Technology to Manage Information in the

Internet and Social Media Era  (full)

Crafting a Business Plan: Part 3

CBC Video Case: Tickle Your Tummy Nut-Free Cookie Company

CBC Video Case: Self-Employed

PART FOUR  Principles of Marketing

Chapter 12   Understanding Marketing Principles and Developing Products

Chapter 13   Pricing, Promoting, and Distributing Products

Crafting a Business Plan: Part 4

CBC Video Case: Boomer Ads

CBC Video Case: Joe Fresh

PART FIVE    Managing Financial Issues

Chapter 14   Money and Banking

Supplement 4         Managing Your Personal Finances (brief)

Chapter 15   Financial Decisions and Risk Management

Supplement 5        Insurance as Risk Management (full)

Crafting a Business Plan: Part 5

CBC Video Case: Credit Card Fraud

CBC Video Case: Soakwash

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