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Product Details:
Language: English
ISBN-10: 1259102688
ISBN-13: 978-1259102684
ISBN-13: 9781259102684
Author: Wesley Personal, Peter Mombourquette
Table of Content:
Part 1 – The Decision to Start a Business
CHAPTER 1 – The Role of Entrepreneurship and Small Business in Canada
CHAPTER 2 – The Small Business Decision
CHAPTER 3 – Evaluation of a Business Opportunity
Part 2 – Preparing for Small Business Ownership
CHAPTER 4 – Organizing a Business―The Business Plan
CHAPTER 5 – Buying a Business and Franchising
CHAPTER 6 – Financing the Small Business
Part 3 – Managing the Small Business
CHAPTER 7 – Marketing Management
CHAPTER 8 – Managing the Marketing Mix
CHAPTER 9 – Financial Management
CHAPTER 10 – Operations Management
CHAPTER 11 – Human Resources Management
CHAPTER 12 – Management Help: Mentors, Boards of Advisors or Directors, and Tax Assistance
Part 4 – Looking to the Future
CHAPTER 13 – Managing Growth
CHAPTER 14 – Managing the Transfer of the Business
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