Test Bank for CB 6 6th Edition by Babin and Harris ISBN 1285189477 9781285189475

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Product Details:

Language: English

ISBN-10: 1285189477

ISBN-13: 978-1285189475

ISBN-13: 9781285189475

Author: Barry J. Babin, Eric Harris

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Solution Manual for CB 6 6th Edition by Babin and Harris ISBN 1285189477 9781285189475

Table of Content:

Part I: INTRODUCTION.
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Framework.
Part II: INTERNAL INFLUENCES.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
Part III: EXTERNAL INFLUENCES.
8. Group and Interpersonal Influence.
9. Consumer Culture.
10. Microcultures.
Part IV: SITUATIONS AND DECISION MAKING.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice.
Part V: CONSUMPTION AND BEYOND.
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.

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