Test Bank for CB4 4th Edition by Babin and Harris ISBN 1111821771 9781111821777
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Product Details:
Language: English
ISBN-10: 1111821771
ISBN-13: 9781111821777
Author: Barry J. Babin and Eric Harris
Relate Product:
Solution Manual for CB4 4th Edition by Babin and Harris ISBN 1111821771 9781111821777
Table of Content:
1. What Is CB and Why Should I Care?
2. Value and the Consumer Behavior Value Framework.
3. Consumer Learning Starts Here: Perception.
4. Comprehension, Memory, and Cognitive Learning.
5. Motivations and Emotion: Driving Consumer Behavior.
6. Personality, Lifestyles, and the Self-Concept.
7. Attitudes and Attitude Change.
8. Consumer Culture.
9. Micro-cultures.
10. Group Influence.
11. Consumers in Situations.
12. Decision Making I: Need Recognition and Search.
13. Decision Making II: Alternative Evaluation and Choice. .
14. Consumption to Satisfaction.
15. Consumer Relationships.
16. Consumer and Marketing Misbehavior.
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