Test Bank for CDN ED Small Business Management 5th Edition by Longenecker Donlevy Champion Petty Palich Moore ISBN 0176503900 9780176503901

This is completed downloadable of CDN ED Small Business Management 5th Edition by Justin Longenecker, Leo B. Donlevy, Terri Champion, Carlos W Moore, J. William Petty and Leslie E. Palich Test Bank.

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Product Details:

Language: English
ISBN-10: 0176503900
ISBN-13: 978-0176503901
ISBN-13: 9780176503901

Author: Justin Longenecker, Leo B. Donlevy, Terri Champion, Carlos W Moore, J. William Petty and Leslie E. Palich

Table of Content:

Part One: Entrepreneurial Opportunity
Chapter 1: Entrepreneurs
Chapter 2: Start-up and the Need for Competitive Advantage
Chapter 3: Family Enterprise
Chapter 4: Franchising and Buyouts

Part Two: Planning and Marketing New Ventures
Chapter 5: Developing an Effective Business Plan
Chapter 6: Small Business Marketing, Product, and Distribution Strategies
Chapter 7: Promotional and Pricing Strategies
Chapter 8: Global Marketing

Part Three: Managing New Venture Operations
Chapter 9: The New Venture Team, Small Firm Management, and Managing Human Resources
Chapter 10: Form of Organization and Legal Issues
Chapter 11: Selecting a Location and Planning the Facilities
Chapter 12: Operations Management and Control Systems
Chapter 13: Financing Requirements, Pro Forma Financial Statements, and Sources of Financing
Chapter 14: Evaluating and Managing Financial Performance
Chapter 15: Managing Growing Firms and Exit Strategies

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