Test Bank for Consumer Behavior Buying Having and Being 12th Edition by Michael R Solomon ISBN 0134129938 9780134129938
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Product Details:
Language: English
ISBN-10: 0134129938
ISBN-13: 978-0134129938
ISBN-13: 9780134129938
Author: Michael R Solomon
Table of Content:
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer and Social Well-Being
3. Perception
4. Learning and Memory
5. Motivation and Affect
6. The Self: Mind, Gender, and Body
7. Personality, Lifestyles, and Values
8. Attitudes and Persuasive Communications
9. Decision Making
10. Buying, Using, and Disposing
11. Groups and Social Media
12. Income and Social Class
13. Subcultures
14. Culture
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