Test Bank for Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens ISBN 1259548155 9781259548154
Original price was: $35.00.$26.90Current price is: $26.90.
Click Icon bellow to Download sample Contemporary Advertising and Integrated Marketing Communications 15th Edition by Arens Test Bank 1259548155 9781259548154
This is completed downloadable of for Contemporary Advertising and Integrated Marketing Communications 15th Edition by William F Arens Test Bank
Instant download Contemporary Advertising and Integrated Marketing Communications 15th Edition by William F Arens Test Bank pdf docx epub after payment.
Product Details:
Language: English
ISBN-10: 1259548155
ISBN-13: 978-1259548154
ISBN-13: 9781259548154
Author: William F Arens
Relate Product:
Table of Content:
Part One: What are Advertising and Integrated Marketing Communications?
Chapter 1: Advertising and IMC Today
Chapter 2: The Big Picture: The Evolution of Advertising and IMC
Chapter 3: The Big Picture: Economic and Regulatory Aspects
Chapter 4: The Scope of Advertising: From Local to Global
Part Two: Planning the Campaign
Chapter 5: Marketing and Consumer Behavior: The Foundations of Advertising
Chapter 6: Market Segmentation and the Marketing Mix: Determinants of Campaign Strategy
Chapter 7: Research: Gathering Information for IMC Planning
Chapter 8: Marketing and IMC Planning
Chapter 9: Planning Media Strategy: Disseminating the Message
Chapter 10: Creative Strategy and the Creative Process
Part Three: Executing and Evaluating the Campaign
Chapter 11: Creative Execution: Art and Copy
Chapter 12: Print, Electronic, and Digital Media Production
Chapter 13: Using Print Media
Chapter 14: Using Electronic Media: Television and Radio
Chapter 15: Using Digital Interactive Media
Chapter 16: Social Media
Chapter 17: Using Out-of-Home, Exhibitive, and Supplementary Media
Chapter 18: Relationship Building: Direct Marketing, Personal Selling, and Sales Promotion
Chapter 19: Relationship Building: Public Relations, Sponsorship, and Corporate Advertising
People Also Search:
contemporary advertising and integrated marketing communications 15th edition
contemporary advertising and integrated marketing communications 15th edition edition
contemporary advertising integrated marketing communications 15th edition edition pdfcontemporary advertising 15th edition
contemporary advertising 15th edition pdf
contemporary advertising 15th edition access code