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Test Bank for Contemporary Marketing Update 2015 16th Edition Boone Kurtz ISBN 1305081846 9781285561219

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This is completed downloadable of Contemporary Marketing Update 2015 16th Edition by Louis E. Boone and David L. Kurtz Test Bank.

Test Bank for Contemporary Marketing Update 2015 16th Edition Boone Kurtz ISBN 1305081846 9781285561219
Test Bank for Contemporary Marketing Update 2015 16th Edition Boone Kurtz ISBN 1305081846 9781285561219

 

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Product Details:

Language: English
ISBN-10: 1305081846
ISBN-13: 978-1285561219
ISBN-13: 9781285561219

Author: Louis E. Boone and David L. Kurtz

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Solution Manual for Contemporary Marketing Update 2015 16th Edition Boone Kurtz ISBN 1305081846 9781285561219

Table of Content:

Part I: DESIGNING CUSTOMER ORIENTED MARKETING STRATEGIES.
1. Marketing: The Art and Science of Satisfying Customers.
2. Strategic Planning in Contemporary Marketing.
3. The Marketing Environment, Ethics, and Social Responsibility.
4. Social Media: Living in the Connected World.
5. E-Business: Managing the Customer Experience.
Part II: UNDERSTANDING BUYERS AND MARKETS.
6. Consumer Behavior.
7. Business-to-Business (B2B) Marketing.
8. Global Marketing.
Part III: TARGET MARKET SOLUTIONS.
9. Market Segmentation, Targeting, and Positioning.
10. Marketing Research and Sales Forecasting.
11. Relationship Marketing and Customer Relationship Management (CRM).
Part IV: PRODUCT DECISIONS.
12. Product and Service Strategies.
13. Developing and Managing Brand and Product Categories.
Part V: DISTRIBUTION DECISIONS.
14. Marketing Channels and Supply Chain Management.
15. Retailers, Wholesalers, and Direct Marketers.
Part VI: PROMOTIONAL DECISIONS.
16. Integrated Marketing Communications, Advertising, and Public Relations.
17. Personal Selling and Sales Promotion.
Part VII: PRICING DECISIONS.
18. Pricing Concepts.
19. Pricing Strategies

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