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Product Details:

Language: English
ISBN-10: 0078029503
ISBN-13: 978-0078029509
ISBN-13: 9780078029509

Author: Arthur Thompson, Margaret Peteraf , John Gamble , A. J. Strickland III

Table of Contents:

Part One: Concepts and Techniques for Crafting and Executing Strategy

Section A: Introduction and Overview

Chapter 1: What Is Strategy and Why Is It Important?

Chapter 2: Charting a Company’s Direction: Its Vision, Mission, Objectives, and Strategy
Section B: Core Concepts and Analytical Tools

Chapter 3: Evaluating a Company’s External Environment

Chapter 4: Evaluating a Company’s Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy

Chapter 5: The Five Generic Competitive Strategies

Chapter 6: Strengthening a Company’s Competitive Position

Chapter 7: Strategies for Competing in International Markets

Chapter 8: Corporate Strategy

Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy

Chapter 10: Building an Organisation Capable of Good Strategy Execution

Chapter 11: Managing Internal Operations

Chapter 12: Corporate Culture and Leadership
Part Two: Cases in Crafting and Executing Strategy

Section A: Crafting Strategy in Single-Business Companies

Case 1: Mystic Monk Coffee

Case 2: Costco Wholesale in 2012: Mission, Business Model, and Strategy

Case 3: Harry Lindsol’s Textbook decision: An Ebook or a Traditional College Textbook

Case 4: Sift Cupcake and Dessert Bar

Case 5: Under Armour – Challenging Nike in Sports Apparel

Case 6: lulumon athletica, Inc.

Case 7: Coach Inc. in 2012: It’s Strategy in the “Accessible” Luxury Goods Market

Case 8: Tiffany’s Little Blue Box: Does It Have Any Strategic Significance?

Case 9: Panera Bread Company in 2012 – Pursuing Growth in a Weak Economy

Case 10: Chipolte Mexican Grill in 2012: Can It Hit a Second Home Run?

Case 11: Netflix in 2012: Can It Recover from Its Strategy Missteps?

Case 12: Equal Exchange: Trading Fairly and Making a Profit

Case 13: Google’s Strategy in 2012

Case 14: Apple Inc. in 2012: Can it Sustain its Growth and Defend against New Competitive Threats?

Case 15: The State Fair of Virginia

Case 16: Eastman Kodak in 2012: Will Its Post-Bankruptcy Strategy Be Successful?

Case 17: Nucor Corporation in 2012: Using Economic Downturns as an Opportunity to Grow Stronger

Case 18: Tata Motors: Can It Become a Global Contender in the Automobile Industry?

Case 19: 7-Eleven in Taiwan: Adaptation of Convenience Stores to New Market Environments
Section B: Crafting Strategy in Diversified Companies

Case 20: The Walt Disney Company: Its Diversification Strategy in 2012

Case 21: Kraft Foods Inc.: Will the Spinoff of Its North American Grocery Business Lead to Increased Shareholder Value?
Section C: Implementing and Executing Strategy

Case 22: Robin Hood

Case 23: Dilemma at Devil’s Den

Case 24: Starbucks in 2012: Evolving into a Dynamic Global Organisation

Case 25: Herman Miller Inc. in 2012: An Ongoing Case of Reinvention and Renewal

Case 26: Henkel: Building a Winning Culture

Case 27: Bayonne Packaging, Inc.
Section D: Strategy, Ethics, and Social Responsibility

Case 28: Rhino Sales, Hunting, and Poaching in South Africa

Case 29: The Upper Big Branch Mine Disaster

Case 30: Frog’s Leap Winery in 2011 – the Sustainability Agenda

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