Test Bank for E Commerce 2017 13th Edition by Laudon Traver ISBN 0134601564 9780134601564

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Product Details:

Language: English
ISBN-10: 0134601564
ISBN-13: 978-0134601564
ISBN-13: 9780134601564

Author: Kenneth C. Laudon and Carol Guercio Traver

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Solution Manual for E Commerce 2017 13th Edition by Laudon Traver ISBN 0134601564 9780134601564

Table of Content:

Part 1 Introduction To E-Commerce
1 The Revolution Is Just Beginning
2 E-Commerce Business Models And Concepts
Part 2 Technology Infrastructure For E-Commerce
3 E-Commerce Infrastructure: The Internet, Web, And Mobile Platform
4 Building An E-Commerce Presence: Websites, Mobile Sites, And Apps
5 E-Commerce Security And Payment Systems
Part 3 Business Concepts And Social Issues
6 E-Commerce Marketing And Advertising Concepts
7 Social, Mobile, And Local Marketing
8 Ethical, Social, And Political Issues In E-Commerce
Part 4 E-Commerce In Action
9 Online Retail And Services
10 Online Content And Media
11 Social Networks, Auctions, And Portals
12 B2b E-Commerce: Supply Chain Management And Collaborative Commerce

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