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Product Details:
Language: English
ISBN-10: 111827363X
ISBN-13: 978-1118273630
ISBN-13: 9781118273630
Author: David Besanko, David Dranove, Scott Schaefer and Mark Shanley
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Table of Content:
1. The Power of Principles: An Historical Perspective
2. Economies of Scale and Scope
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
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