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Product Details:
Language: English
ISBN-10: 1119042313
ISBN-13: 978-1119042310
ISBN-13: 9781119042310
Author: David Dranove, David Besanko, Mark Shanley and Mark Schaefer
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Table of Content:
PART ONE: FIRM BOUNDARIES
1. The Power of Principles: An Historical Perspective
2. The Horizontal Boundaries of the Firm
3. The Vertical Boundaries of the Firm
4. Integration and Its Alternatives
PART TWO: MARKET AND COMPETITIVE ANALYSIS
5. Competitors and Competition
6. Entry and Exit
7. Dynamics: Competing Across Time
8. Industry Analysis
PART THREE: STRATEGIC POSITION AND DYNAMICS
9. Strategic Positioning for Competitive Advantage
10. Information and Value Creation
11. Sustaining Competitive Advantage
PART FOUR: INTERNAL ORGANIZATION
12. Performance Measurement and Incentives
13. Strategy and Structure
14. Environment, Power, and Culture
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