Test Bank for Essentials of Entrepreneurship and Small Business Management 8th Edition by Scarborough Cornwall ISBN 0133849627 9780133849622
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Product Details:
Language: English
ISBN-10: 0133849627
ISBN-13: 978-0133849622
ISBN-13: 9780133849622
Author: Norman M. Scarborough ,Jeffrey R. Cornwall
Table of Content:
Section I: The Challenge of Entrepreneurship
Chapter 1. The Foundations of Entrepreneurship
Chapter 2. Ethics and Social Responsibility: Doing the Right Thing
Chapter 3. Inside the Entrepreneurial Mind: From Ideas to Reality
Section II: The Entrepreneurial Journey Begins
Chapter 4. Conducting a Feasibility Analysis and Designing a Business Model
Chapter 5. Crafting a Business Plan and Building a Solid Strategic Plan
Chapter 6. Forms of Business Ownership and Buying an Existing Business
Chapter 7. Franchising and the Entrepreneur
Section III: Launching the Business
Chapter 8. Building a Powerful Bootstrap Marketing Plan
Chapter 9. E-commerce and the Entrepreneur
Chapter 10. Pricing and Credit Strategies
Chapter 11. Creating a Successful Financial Plan
Chapter 12. Managing Cash Flow
Section IV: Putting the Business Plan to Work: Sources of Funds
Chapter 13. Sources of Financing: Equity and Debt
Chapter 14. Choosing the Right Location and Layout
Chapter 15. Global Aspects of Entrepreneurship
Chapter 16. Building a New Venture Team and Planning the Next Generation
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