Test Bank for Essentials of Marketing Research A HandsOn Orientation 1st Edition by Malhotra ISBN 0137066732 9780137066735
Original price was: $35.00.$26.90Current price is: $26.90.
Click Icon bellow to Download sample Test Bank for Essentials of Marketing Research A HandsOn Orientation 1st Edition by Malhotra ISBN 0137066732 9780137066735
This is completed downloadable of Essentials of Marketing Research A Hands-On Ori
Instant download Essentials of Marketing Research A Hands-On Orientation 1st Edition by Naresh K. Malhotra Test Bank pdf docx epub after payment.
Product Details:
Language: English
ISBN-10: 0137066732
ISBN-13: 978-0137066735
ISBN-13: 9780137066735
Author: Naresh K. Malhotra
Table of Content:
1. Introduction to Marketing Research
2. Defining the Marketing Research Problem and Developing an Approach
3. Research Design, Secondary and Syndicated Data
4. Qualitative Research
5. Survey and Observation
6. Experimentation and Causal Research
7. Measurement and Scaling
8. Questionnaire and Form Design
9. Sampling Design and Procedures
10. Data Collection and Preparation
11. Data Analysis: Frequency Distribution, Hypothesis Testing, and Cross-Tabulation
12. Data Analysis: Hypothesis Testing Related to Differences, Correlation, and Regression
13. Report Preparation and Presentation
Relate Product:
People Also Search:
essentials of marketing research a hands-on orientation 1st edition
essentials of marketing research a hands-on orientation 1st edition pdf
essentials of marketing research a hands-on orientation malhotra
essentials of marketing research a hands-on orientation pdf free
essentials of marketing research a hands-on orientation pdf
essentials of marketing research a hands-on orientation test bank