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Test Bank for Essentials of Marketing Research Putting Research Into Practice 1st Edition by Clow and James ISBN 1412991307 9781412991308
Test Bank for Essentials of Marketing Research Putting Research Into Practice 1st Edition by Clow and James ISBN 1412991307 9781412991308

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Product Details:

Language: English
ISBN-10: 1412991307
ISBN-13: 978-1412991308
ISBN-13: 9781412991308

Author: Kenneth E. Clow, Karen E. James

Table of Content:

1. The Role of Marketing Research
2. The Marketing Research Process
3. Secondary Research
4. Qualitative Research
5. Observation Research
6. Experimental Research
7. Survey Research
8. Sampling Procedures
9. Measurement Methods
10. Marketing Scales
11. Questionnaire Design
12. Fundamental Data Analysis
13. Analysis of Differences and Regression Analysis
14. Market Research Reports and Presentations

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