Test Bank for Essentials of Strategic Management The Quest for Competitive Advantage 4th Edition by Gamble Thompson and Peteraf ISBN 0078112893 9780078112898
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Product Details:
Language: English
ISBN-10: 0078112893
ISBN-13: 978-0078112898
ISBN-13: 9780078112898
Author: John Gamble, Arthur Thompson. Jr and Margaret Peteraf
Relate Product:
Table of Content:
Section A: Introduction and Overview
Chapter 1: Strategy, Business Models, and Competitive Advantage
Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives, and Strategy
Section B: Core Concepts and Analytical Tools
Chapter 3: Evaluating a Company's External Environment
Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
Chapter 5: The Five Generic Competitive Strategies
Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of Operations
Chapter 7: Strategies for Competing in International Markets
Chapter 8: Corporate Strategy: Diversification and the Multibusiness Company
Chapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
Chapter 10: Superior Strategy Execution – Another Path to Competitive Advantage
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