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Product Details:
Language: English
ISBN-10 : 1118914708
ISBN-13 : 978-1118914700
ISBN-13 : 9781118914700
Auther: Robert M. Grant, Judith J. Jordan
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Table of Contents:
Chapter 1 The Concept Of Strategy
Chapter 2 Industry Analysis
Chapter 3 Resources And Capabilities
Chapter 4 The Nature And Sources Of Competitive Advantage
Chapter 5 Industry Evolution And Strategic Change
Chapter 6 Technology-Based Industries And The Management Of Innovation
Chapter 7 Corporate Strategy
Chapter 8 Global Strategies And The Multinational Corporation
Chapter 9 Realizing Strategy
Chapter 10 Current Trends In Strategic Management
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