Test Bank for Global Marketing Contemporary Theory Practice and Cases 1st Edition by Alon Jaffe ISBN 0078029279 9780078029271

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Product Details:

Language: English
ISBN-10: 0078029279
ISBN-13: 978-0078029271
ISBN-13: 9780078029271

Author:  Ilan Alon, Eugene Jaffe

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Table of Content:

Chapter 1 Understanding Global Markets and Marketing
Chapter 2 Assessing the Global Marketing Environment—The Global Economy and Technology
Chapter 3 Evaluating Cultural and Social Environments
Chapter 4 Analyzing Political and Legal Environments
Chapter 5 Integrating Global, Regional, and National Markets
Chapter 6 Conducting Marketing Research
Chapter 7 Selecting International Markets
Chapter 8 Entering Global Markets
Chapter 9 segmenting, Targeting, and Positioning for Global Markets
Chapter 10 Developing Global Products and Brands
Chapter 11 etting Global Prices
Chapter 12 Global Placement and Distribution Channels
Chapter 13 Launching Global Communication and Advertising
Chapter 14 Using Social Media for Global Marketing
Chapter 15 Designing and Controlling Global Marketing Systems
Chapter 16 Defining Ethics and Corporate Social Responsibility in the International Marketplace

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