Test Bank for Global Marketing Practical Insights and International Analysis 1st Edition by Farrell ISBN 9781446252642

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The sixth edition of Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs. Business Driven Information Systems is designed to give students the ability to understand how information technology can be a point of strength for an organization.

Language: English

ISBN-10 : 9781446252642

ISBN-13 : 978-1446252642

ISBN-13 : 9781446252642

Author: Carlyle Farrell

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