Test Bank for Integrated Advertising Promotion and Marketing Communications 6th Edition Clow Baack 0133126242 9780133126242

This is completed downloadable of Integrated Advertising Promotion and Marketing Communications 6th Edition by Kenneth E. Clow, Donald E. Baack Test Bank.

Instant download Integrated Advertising Promotion and Marketing Communications 6th Edition by Kenneth E. Clow, Donald E. Baack Test Bank pdf docx epub after payment.

Product Details:

The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.

Language: : English
ISBN-10: 0133126242
ISBN-13: 978-0133126242
ISBN-13: 9780133126242

Author: Kenneth E. Clow, Donald E. Baack

integrated advertising promotion and marketing communications
advertising and promotion an integrated marketing communications perspective
advertising promotion and other aspects of integrated marketing communications
integrated advertising promotion and marketing communications 8th edition
integrated advertising promotion and marketing communications pdf

Table of Content:

Part I. The IMC Foundation

1. Integrated Marketing Communications

2. Corporate Image and Brand Management

3. Buyer Behaviors

4. The IMC Planning Process

Part II. IMC Advertising Tools

5. Advertising Management

6. Advertising Design: Theoretical Frameworks and Types of Appeals

7. Advertising Design: Message Strategies and Executional Frameworks

Part III. IMC Media Tools

8. Traditional Media Channels

9. Digital Marketing

10. Alternative Marketing

Part IV. IMC Promotional Tools

11. Database and Direct Response Marketing and Personal Selling

12. Sales Promotions

13. Public Relations and Sponsorship Programs

Part V. IMC Ethics, Regulation, and Evaluation

14. Regulations and Ethical Concerns

15. Evaluating an Integrated Marketing Program

People Also Search:

advertising and promotion an integrated marketing communications
integrated advertising promotion and marketing communications 7th edition
integrated advertising promotion and marketing communications global edition
integrated advertising promotion and marketing communications free pdf
integrated advertising promotion and marketing communications pdf free download