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Introducing Communication Research: Paths of Inquiry helps students understand the communication research process from start to finish. The Third Edition has been updated throughout to explain the Internet and social media as tools and topics for communication research. Streamlined, accessible, and with campus-based research examples that students can relate to, this text guides students through the fundamentals of conducting research and presenting research findings for scholarly, professional, news/media, and web audiences.
Language: English
ISBN-10: 1483379418
ISBN-13: 978-1483379418
ISBN-13: 9781483379418
Author: Donald Treadwell
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Table of Content:
Chapter 1: Getting Started: Possibilities And Decisions
Chapter 2: First Decisions: What, Why, How?
Chapter 3: Ethics: What Are My Responsibilities As A Researcher?
Chapter 4: You Could Look It Up: Reading, Recording And Reviewing Research
Chapter 5: Measurement: Research Using Numbers
Chapter 6: Summarizing Research Results: Data Reduction And Descriptive Statistics
Chapter 7: Generalizing From Research Results: Inferential Statistics
Chapter 8: Sampling: Who, What And How Many?
Chapter 9: Surveys: Putting Numbers On Opinions
Chapter 10: Experiments: Researching Cause And Effect
Chapter 11: Watching And Listening: Qualitative Research For In-Depth Understanding
Chapter 12: Content Analysis: Understanding Communication Content In Numbers
Chapter 13: Rhetorical And Critical Analyses, And More: Understanding Communication Content In Words
Chapter 14: Writing and Presenting Research
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