Test Bank for Introduction to Media Literacy 1st edition Potter 1483379582 9781483379586

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Introduction to Media Literacy builds students’ media literacy step-by-step to make them more knowledgeable about all facets of the media and more strategic users of media messages. In nine streamlined chapters, all of the essential media topics are covered – from understanding media audiences, industries, and effects to confronting controversies like media ownership, privacy, and violence – in a concise format that keeps students focused on improving their media literacy skills as effectively and efficiently as possible.

Language: English
ISBN-10: 1483379582
ISBN-13: 978-1483379586
ISBN-13: 9781483379586

Author: W. James Potter

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Table of Content:

CHAPTER 1 Why Increase Media Literacy?
CHAPTER 2 Media Literacy Approach
CHAPTER 3 Mass Media Industries: Historical Perspective
CHAPTER 4 Mass Media Industries: The Economic Game
CHAPTER 5 Mass Media Audience: Industry Perspective
CHAPTER 6 Mass Media Audience: Individual Perspective
CHAPTER 7 Mass Media Content
CHAPTER 8 Mass Media Effects
CHAPTER 9 Springboard
Appendix A. Analyzing Media Issues: Are Professional Athletes Paid Too Much?
Appendix B. Analyzing Media Issues: Is Media Company Ownership Too Concentrated?
Appendix C. Analyzing Media Issues: Is News Objective?

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