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An outcome of years of experience and practice, An Introduction to the Business of Tourism offers a fresh perspective of the skill-oriented, knowledge-based and multi-disciplinary arena of the tourism business. It presents a balanced mix of the basic principles and concepts, their application and policy implications as well as the business realities and operational aspects of the tourism industry.
Language: English
ISBN-10: 9386062259
ISBN-13: 978-9386062253
ISBN-13: 9789386062253
Author: Venu Vasudevan, Vijayakumar B, Saroop Roy B.R
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Table of Content:
SECTION A: TOURISM―AN OVERVIEW
CHAPTER 2 CONCEPTS AND TERMS
CHAPTER 3 DEMAND AND SUPPLY IN TOURISM
CHAPTER 4 ORGANIZATIONS IN TOURISM AND CULTURE
SECTION B: THE TOURISM BUSINESS
CHAPTER 5 DESTINATIONS
CHAPTER 6 ATTRACTIONS
CHAPTER 7 ACCOMMODATION
CHAPTER 8 TRAVEL AND TOUR OPERATIONS
CHAPTER 9 TRANSPORTATION
CHAPTER 10 MARKETING
SECTION C: TOURISM IN INDIA
CHAPTER 11 TOURISM SECTOR IN INDIA
CHAPTER 12 CULTURAL HERITAGE OF INDIA
CHAPTER 13 NATURAL HERITAGE OF INDIA
CHAPTER 14 TOURISM BUSINESS IN INDIA
CHAPTER 15 GOVERNMENT BODIES IN INDIAN TOURISM
SECTION D: TOWARDS THE FUTURE
CHAPTER 16 IMPACTS OF TOURISM
CHAPTER 17 SUSTAINABLE DEVELOPMENT OF TOURISM
CHAPTER 18 CLIMATE CHANGE AND TOURISM
CHAPTER 19 TOWARDS THE FUTURE
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