Test Bank for M Business 3rd Edition Ferrell Hirt 0073524581 9780073524580

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We hear over and over again that the modern learner has a completely new and different set of needs from a learning package. These new ‘digital natives’ have developed cognitive thinking patterns that are different from those of earlier generations of students. It’s important that educators recognize these differences in students, and that they also account for students with differing learning styles. Students today rely on technology as an important tool in their educational and personal lives.

Language: English
ISBN-10: 0073524581
ISBN-13: 978-0073524580
ISBN-13: 9780073524580

Author:  O. C. Ferrell, Geoffrey Hirt , Linda Ferrell

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Table of Content:

Part 1: Business in a Changing World
Chapter 1: The Dynamics of Business and Economics
Chapter 2: Business Ethics and Social Responsibility
Appendix: The Legal and Regulatory Environment
Chapter 3: Business in a Borderless World

Part 2: Starting and Growing a Business
Chapter 4: Options for Organizing Business
Chapter 5: Small Business, Entrepreneurship, and Franchising

Part 3: Managing for Quality and Competitiveness
Chapter 6: The Nature of Management
Chapter 7: Organization, Teamwork, and Communication
Chapter 8: Managing Service and Manufacturing Operations

Part 4: Creating the Human Resource Advantage
Chapter 9: Motivating the Workforce
Chapter 10: Managing Human Resources

Part 5: Marketing: Developing Relationships
Chapter 11: Customer Driven Marketing
Chapter 12: Dimensions of Marketing Strategy
Chapter 13: Digital Marketing and Social Networking

Part 6: Financing the Enterprise
Chapter 14: Money and the Financial System
Chapter 15: Accounting and Financial Statements
Chapter 16: Financial Management and Securities Markets

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